Graphic Connections in Architecture: RSM Design


The psychology of design is an essential ingredient in connecting people to place. More than simply decorating the side of a building, architectural graphic design is critical to establishing the purpose of a space, the visitor’s place within it, and helping to shape the overall experience. While one may never recognize that design is at play, the work architectural graphic designers do, when done well, is essential to establishing that unconscious connection. Architectural graphic design is about creating a vocabulary of design elements that reinforces the architecture and helps define the context for a place that people will connect with. Subtleties in design can have a huge impact. A different typeface can completely change the vibe of a place. A well-placed bench can bring moments of comfort. A cool graphic can inspire selfies in the parking lot. These are the emotional connections that drive people, the unconscious aspects that create resonance and transform a visit into an experience. This is the art of architectural graphic design at its most powerful.

The creative work of RSM Design is the transformative process that turns bricks, glass, steel, and concrete into a place with soul and style. We create places for people to linger, we guide them to new destinations, we facilitate shared experiences. Design is more than an aesthetic overlay and goes beyond making environmental elements look good to express the essence of a place and profoundly connect it to the people that will inhabit and visit the place. Architectural graphic designers have a broad palette to work with—identity, typography, symbols, materials, colors, signage, wayfinding, public art—all the tools we need to root the environment in its place and make it meaningful to each person that experiences it. We forge a subconscious connection by building an immersive experience that resonates more deeply than words. The work of RSM Design lives at the intersection of the grandeur of architecture and the beauty of the human spirit. And it’s this unique blend that poses the best challenges and inspires thoughtful and creative design solutions.


Retail Price: $60.00 / Your Cost: $47.50

Size: 8”x 10”

Binding: Hard Bound

Images: color photos

Pages: 376

ISBN 13: 978-1-7330648-7-3