Branding is defined as the use of symbols, logos or product design to promote consumer awareness of goods and services. Unfortunately, a definition can only tell us things; it cannot show us. To actually show what successful branding actually is, this volume is a venue via which you can see examples, excellent examples, of the branding art. Here are presented the finest branding work from 45 leading branding firms from across the country representing a plethora of American businesses from start-ups to major players.
368 pages / 1,100 color photos / 8.5” x 11.75 ” / hardbound / ISBN: 1-932026-36-8 /