The 56 branding firms featured in this book present in their own words their own corporate branding philosophy. With beautifully reproduced, full-color images they showcase some of their most successful branding projects. This volume serves as a how-to guide as these branding professionals show the methods they have employed to solve the multitude of problems encountered in overcoming the client’s marketing problems. Nowhere else is collected as many excellent examples of branding solutions from experts at branding firms large and small.
456 pages / 1,200 color photos / 8.5” x 11.5” / hardbound / ISBN: 1-932026-21-5 /